Author Rick Acampora illustrates the importance of how smartphones need to be integrated into the in-store shopping experience - another example of how online and offline user experiences need to be seamless and holistic!
¡Mas rapido que el internet en casa! “Faster than the internet at home!” blares on 97.9FM La Raza, a popular Latino radio station in Los Angeles. This ad in Spanish promotes mobile broadband in smart phones and captures the attention of millions of Latino listeners across Los Angeles County during the rush hour commute. It is clear that smartphones have become an important technological advance that has shifted the way individuals interact with their phones. But, why does the Spanish advertisement compare home broadband to the smart phone internet capacity?
It turns out that smart phones have become notoriously popular among Hispanics of all socioeconomic backgrounds and the popularity of smart phones continues to grow. Below are the three most surprising findings about smart phone and social media usage among Latinos:
1. Hispanics rely more on mobile broadband than home broadband
Studies have shown that Hispanics are less likely to have a home broadband connection and instead rely more on mobile broadband. In fact, many individuals in the Hispanic population choose smart phones and use them as their only access to the internet. The study displayed in the chart below also depicts that Hispanic households are more likely to own internet and video enabled cell phones.*
2. Social media usage among Hispanics is growing at an incredible rate
Along with the increase of smartphone usage, the use of social media websites among Hispanics has dramatically increased. Hispanic Facebook users grew a whopping 167 percent compared to 21 percent among non-Hispanics from April 2010 to April 2011. Facebook account ownership is still soaring amongst Latinos.
3. Hispanics spend the most time on social networks
Studies have also shown that Hispanics are increasingly spending time in social networks daily. The average number of minutes spent on social networking sites of Hispanic Americans is 29, which is higher than the time White and Black Americans spend (19 and 21 minutes respectively).
Today, nearly one in six Americans are Latino. Brands reaching out to the Hispanic population in the United States should consider targeting the highly active Latin mobile users who are constantly interacting with their phones. Based on the research, it appears that a marketer can reach the Hispanic community more effectively through a mobile promotion than an online promotion.
*Graph Source: Ad Tech New York and National People Meter Panel
Found this great infographic by Flowtown’s Ethan Bloch on how mobile phones are changing and affecting the social media landscape:
It’s interesting to note how mobile users are are more social - spending upwards of 2.7 hours a day browsing and accessing social networking sites - as compared to the average web user.
The statistics also show how more than 100 million mobile users are active on Facebook are twice as active on Facebook compared to non-mobile users. The jump of mobile users on social networking sites has jumped tremendously - growing by 112% for Facebook and 347% for Twitter in the course of a year!!
So what does this mean for you?? That basically means that mobile is the way to go if you want to reach out and engage with a more invested and active consumer base. With 47% of their time spent browsing on social networking sites, mobile users are more engaged with social media and actively engage with these sites to establish connections and communication.
For brands, mobile phones are a great platform to capture consumers’ attention anytime and anywhere - mobile based shopping deals and and promotions are on the increase with sites such as groupon and living social leading the way in the form of providing instant access to an increasingly mobile society.
Creating mobile social promotions are another of capturing a wide consumer base - enabling you to engage consumers both offline and online.
Enter PromoJam-GO! An innovative service offering from the PromoJam team! Utilizing social QR codes and SMS text codes, PromoJam-GO! runs on the basic formula that has made PromoJam such a success - by getting users to take a social action, brands are able to tap into and harness the power of viral word-of-mouth marketing to expand their brand’s social reach.
PromoJam-GO! works across a number of industries and applications - from event and location check-ins to Facebook event RSVPs and Facebook Like campaigns, PromoJam-GO! is a multi-platform service that connects you to mobile users on Facebook, Twitter and Foursquare.
How it works:
- users scan the customized QR code to access a mobile landing page
- for a social action (a Facebook Like/Share, RSVP or Check-in), users are given access to exclusive content, prizes and sweepstakes
- PromoJam-GO! can also run as part of your event campaign- from event RSVPs to actual day check-ins, PromoJam-GO! is an innovative way of engaging users through the entire lifecycle of your event.
Wanna know more about PromoJam-GO! could help you out? Check out our website at promojam.com and give us a shout out!
Happy PromoJammin’!
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