PromoJam takes to the Air with Virgin America and Rock The Vote!
This is the Boarding Call for Virgin America flight Red, White and Blue - going nonstop to Washington DC with PromoJam and Rock The Vote!
This morning, Virgin America celebrated the launch of its new low-fare, upscale nonstop service to Washington DC’s Reagan National Airport (DCA) with an irreverent election-themed celebration for its first commercial flight from SFO.
The “campaign rally”-style sendoff featured Obama and Romney impersonators and PromoJam was there to help launch the new service with a unique promotion to encourage First Flight guests to register to vote via Virgin America’s Red in-flight entertainment system.
Starting today, guests on Virgin America flights will be able to use their smartphones to scan a QR code using the RedLaser scanning app on the airline’s Red seatback entertainment platform to register to vote. Powered by PromoJam’s Social Marketing suite, this unique experience will definitely change the face of the 2012 elections - even from 35,000 feet up in the air!
Here are some pics from the day’s amazing festivities!
Got our VIP passes on and we’re ready for flight!
Just part of the fun red, white and blue themed celebrations!
PromoJam founders Matt and Amanda MacNaughton talking Flypartisan politics with “Barack” and “Mitt”
Rock The Vote’s President, Heather Smith was on hand to explain the whole registration process to guests
And we’re ready for take off!
Rock The Vote scannable tees were given out to guests on the flight!
And this is where the magic happens - guests can scan the QR code onscreen to register to vote and be a part of the #ScanToVote movement!