PromoJam Alums: Kim Kardashian
Just a few weeks ago PromoJam did a promotion with E! Entertainment for the season premier of the hit TV show Keeping up with the Kardashians. For the promotion, E! Online and the PromoJam gave away one $100 Visa gift card every day for four days!
During another promotion with PromoJam, E! Online gave away 5 $25 iTunes gift certificates for a few days- and Kim retweeted the promotion to all her followers!
Yesterday it was reported that Kim, although she doesn’t have as many followers as some celebrities on the internet (but who can beat Lady GaGa?!) However, even with fewer followers than Ashton Kutcher, Kim Kardashian (with just under 5 million followers) generates significantly more traffic for her website from twitter than other celebrities! According to a study by Hitwise Intelligence, Kim’s website is the 54th most popular website in all categories, and the 20th most popular website in the Entertainment category! Amazing, since the sites ahead of her include media hosting sites like Flickr and TwitPic! Her Twitter account is so effective that it generates nearly as much traffic for her website as Google does!
What makes Kim’s tweets so effective? “The socialite tweets personable, relatable clickbait. Fans are alerted about pictures of her European outfits, a contest to attend her birthday party, a breast cancer awareness drive- the kind of content her fans clearly want to see.” And, of course, she tweets about E!’s twitter giveaways with PromoJam!
A+ for this PromoJam alum!