PromoJam Labs

PromoJam Alums: Kim Kardashian

Just a few weeks ago PromoJam did a promotion with E! Entertainment for the season premier of the hit TV show Keeping up with the Kardashians. For the promotion, E! Online and the PromoJam gave away one $100 Visa gift card every day for four days!

During another promotion with PromoJam, E! Online gave away 5 $25 iTunes gift certificates for a few days- and Kim retweeted the promotion to all her followers!

Yesterday it was reported that Kim, although she doesn’t have as many followers as some celebrities on the internet (but who can beat Lady GaGa?!) However, even with fewer followers than Ashton Kutcher, Kim Kardashian (with just under 5 million followers) generates significantly more traffic for her website from twitter than other celebrities! According to a study by Hitwise Intelligence, Kim’s website is the 54th most popular website in all categories, and the 20th most popular website in the Entertainment category! Amazing, since the sites ahead of her include media hosting sites like Flickr and TwitPic! Her Twitter account is so effective that it generates nearly as much traffic for her website as Google does!

What makes Kim’s tweets so effective? “The socialite tweets personable, relatable clickbait. Fans are alerted about pictures of her European outfits, a contest to attend her birthday party, a breast cancer awareness drive- the kind of content her fans clearly want to see.” And, of course, she tweets about E!’s twitter giveaways with PromoJam!

A+ for this PromoJam alum!

Holy Comeback Batman! The Gin Blossums New Album Rocks! #MusicMonday

If you are anything like us, you have fond memories of wearing Doc Martins, grunge shirts and jean jackets thinking that “Reality Bites” living in the 90s. Movies like Empire Records and bands like the Gin Blossoms defined an era and have inspired this #MusicMonday blog post.

Not only are the Gin Blossoms *awesome* but they are also PromoJam Alums! The Gin Blossoms and their innovative record label 429 Records used PromoJam to giveaway a free download of “Somewhere Tonight” off their new album ‘No Chocolate Cake’ in exchange for one tweet.

To put icing on the cake, they just announced that for 1-day ONLY you can buy their new album on Amazon for $3.99! So what are you waiting for? Time in running out - the deal ends at the end of the day today. (Psst)…Pass it along to your friends and followers.

“NO CHOCOLATE CAKE” track listing:

Don’t Change For Me
I Don’t Want To Lose You Now
Miss Disarray
Wave Bye Bye
I’m Ready
Somewhere Tonight
Go Crybaby
If You’ll Be Mine
Dead Or Alive On The 405
Something Real
11.Goin’ To California

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Follow the Gin Blossoms on Twitter: @ginblossoms

PromoJam Alums: Paramore

Last year, Paramore joined forces with PromoJam to create a “Tour Preview Pack” to get fans excited about their Fall tour. This pack was available to fans in exchange for one tweet, and included an acoustic version of the band’s single “Ignorance” as well as songs from Paper Route and The Swellers, who opened for Paramore on their tour.

More recently we’ve seen Paramore at the VMAs on September 12th. Although they didn’t win the award for Best Rock Video, they did have a phenomenal performance of “The Only Exception” that left VMA attendees stunned! Check out their VMA performance HERE, and see Hayley’s transformation from Hip-Hop Queen to Rock and Roll frontwoman is fantastic.

What’s next? Paramore will be featured on a tribute album to Loretta Lynn! “Coal Miner’s Daughter: A Tribute to Loretta Lynn” will feature songs performed by Sheryl Crow, Faith Hill, Alan Jackson and The White Stripes. Not bad company for Paramore to be keeping these days!

PromoJam Alums: Jason Mraz

Wondering what Jason Mraz has been up to since his promotion with PromoJam last Fall invited fans to a special online viewing party of his DVD, “Jason Mraz’s Beautiful Mess— Live on Earth”?

This summer, Jason went to Ghana with Free the Slaves where he worked with James Kofi Annan, a former child slave in Ghana and founder of Challenging Heights, an organization that seeks to provide education for children who have escaped slavery and child labor in Ghana. Jason spent 5 days in Ghana with James learning about Challenging Heights and how to abolish slavery through educating children. Check out the video to see Jason talk about this great cause on his YouTube page.

This weekend you can catch Jason playing along with Dave Matthews Band at Chicago’s Wrigley Field on Friday, September 17th and Saturday, September 18th.

PromoJam Alums: MGM and Hot Tub Time Machine

Earlier this year MGM Studios partnered with PromoJam to rev up excitement for the March release of “Hot Tub Time Machine.” The promotion they conceived consisted of a Twitter Sweepstakes for fans: with one tweet, fans could enter to a public “enchantment” from actor Rob Cordruy and MGM Studios, as well as an ’80s themed outfit from Vans.

As of June 29th, you can rent “Hot Tub Time Machine” to watch in your own home! It was recently released on DCD and Blu-Ray from MGM studios.

PromoJam Alums: Imogen Heap

What’s next for Promo Alum Imogen Heap? Last summer she paired up with PromoJam to release the music video for “Canvas” off of her album “Ellipse.” Imogen is known for her use of social media to get in touch with her fans, and last year PromoJam gave her a new way to do it, using the groundbreaking “Tweet to Donwload” technology, Imogen could exchange a sneak-peak of her new video for a tweet!

Right now, Imogen Heap is getting ready to release a behind-the-scenes DVD of the making of “Ellipse,” entitled “Everything In-Between: The Story of Ellipse.” On October 19th, you’ll be able to watch the making of “Ellipse,” as captured by Imogen’s friend and film maker Justine Pearsall over the course of three years. Can’t wait to catch this one!

PromoJam Alums & VMA Winners: Justin Bieber Best New Artist!

Congratulations go out to our PromoJam Alum Justin Bieber for his win for Best New Artist at the 2010 MTV Video Music Awards— “Baby” ft. Ludacris.

We did a promotion for Justin Bieber’s new album, “My World 2.0” and it was a wild success. For just one tweet, fans were entered to win tickets to see Justin live in concert in New York City. Within 24 hours…

Over 30,000 fans reached the contest’s microsite.

The tweet reached over 2 million users.

PromoJam Alums: Moby

Last summer Moby and PromoJam paired up to allow fans to stream Moby’s album “Wait for Me.” The promotion encouraged fans to post a 140-character review to Twitter, and exchange they were able to download the title track for free!

This past weekend Moby paired up with the likes of Steve Aoki, John Digweed and Diplo for Electric Zoo, a festival of electronic music on Randall Island in New York! Over 70 artists, including Moby, banded together to celebrate the long weekend on four stages, playing from 11am to 11pm on Saturday and Sunday. Sounds like Moby is up to some really great stuff in New York!

PromoJam Alums: 30 Seconds to Mars

Remember last October when 30 Seconds to Mars teamed up with PromoJam and Michael Kelly Guitars to give away a brand new guitar every day for 30 days? The promotion also allowed fans special access and the ability to download their single “Kings and Queens” before anyone else.

This week, their video “Kings and Queens” is nominated for FOUR MTV VMA awards! “Best Direction,” “Best Art Direction,” “Best Rock Video” AND “Video of the Year.” Check out MTV’s Video Music Awards, taking place this Sunday, September 12th to see how they do! You can watch the award-nominated video HERE.

PromoJam Alums: The Maine

Check out The Maine this week on Daytrotter!

Back in June these guys hosted a great promotion with PromoJam, in which fans could listen to a sampler of their new album “Black and White” in exchange for one tweet. Looks like the promotion was successful! Now they’re amongst the likes of indie stars like the Local Natives, Someone Still Loves You Boris Yeltsin and Surfer Blood!

Congratulations to The Main, from everyone at PromoJam!

The Maine’s PromoJam from June 2010